He surprises the entire company every time with his creativity over marketing and social media. His readiness to help on short notice and still deliver visually appealing work is commendable, and he does it with minimal to no budget.
Marketing that ships its own software.
I'm a full-stack marketer who builds the tools too. Two SaaS platforms today, 5,000+ users between them, and a prior content portfolio past $1M in revenue. I turn data into demand, then automate the parts that scale.
Marketer & Builder/Boston, MA

- 5,000+Users
Across two live SaaS platforms
- $1M+Revenue
Annual, prior content portfolio
- 250%Page views
In 6 months, Prognos redesign
- $20.5MSeries C
Decks I helped build, Prognos
Selected work
3 ventures · 2024 → 2016What I'm building now, and the portfolio that came before it. Two live SaaS products plus the content business that funded the jump.
Current Ventures
Two live SaaS platforms, both in active development. I'm hard at work on them right now, so the specifics stay under wraps for the moment.
- Both products designed, built, and shipped solo, end to end
- Paid and organic acquisition tuned for healthy ROAS
- Custom Claude Code agents run support, creative testing, onboarding, and email
- More to share soon
Content & Affiliate Portfolio
Built and scaled five content-driven web properties to $1M+ in combined annual revenue through technical SEO, affiliate monetization, and audience development. Flagships ToolsOfMen.com and Createlet.com ranked among the largest in their niches. Adapted through major Google algorithm shifts, then wound the portfolio down on my terms.
- 500+ long-form articles built on n-gram and search-intent frameworks
- 25+ affiliate partnerships across Impact, Rakuten, ShareASale, CJ, and Skimlinks
- Proprietary Python analytics for forecasting and automated reporting
Side projects
Range, for its own sakeA YouTube channel and site teaching AI image generation with open-source diffusion models: ComfyUI, commercial use, and real creative workflows. Part audience-building experiment, part contribution to the open-source AI community.
Where I've worked
2006 → nowFounder for the last decade, marketing leader before that. The throughline is range: I build the campaign and the system underneath it.
- 2024 – Now
Founder
Two SaaS platforms·Boston, MA- Operate two live platforms serving 5,000+ users, with growth, support, and operations running on a custom fleet of Claude Code agents.
- Build and ship both products solo: development, paid and organic acquisition, lifecycle, and digital PR.
- 2016 – 2023
Founder
Content & Affiliate Media·New York, NY- Scaled five web properties, led by ToolsOfMen.com and Createlet.com, to $1M+ in combined annual revenue.
- Produced 500+ articles and managed 25+ affiliate partnerships.
- Built Python analytics for trend analysis, forecasting, and reporting.
- 2013 – 2016
Marketing Manager → Senior Marketing Manager
Prognos Health·New York, NY- Led a redesign and SEO program: +100% monthly visits and +250% page views in 6 months.
- Built investor and client decks supporting a $20.5M Series C round with the CEO and executive team.
- Stood up HubSpot automation, nurture campaigns, and CRM integration.
- 2010 – 2013
Delegate Sales Manager → Marketing Manager
CraigMichaels Inc.·New York, NY- Ran five-figure monthly Google, LinkedIn, and Facebook budgets to C-suite audiences; +500% CTR through A/B testing.
- Launched 12 custom event websites with an external development firm.
- Promoted from sales within a year on revenue contribution.
- 2006 – 2010
Financial Aid Manager (Assistant → Counselor → Manager)
University of South Florida·Tampa, FL- Promoted twice; translated each year's Title IV regulatory updates into training for all 50 department staff.
- Built a publicly hosted Pell Grant lookup tool in Excel, and a macro workflow that compressed about a week of manual data entry into roughly an hour.
What people say
From LinkedIn recommendationsShawn was colloquially referred to as “Shawnie Everythings,” our resident digital Renaissance man. A thoughtful visionary with a great instinct for visually compelling design, but what really differentiates him is his ability to interpret data, his understanding of user experience, and his knowledge of application development.
One of the most reliable and professional people I have worked with. He never ceases to amaze me with his knowledge and speed across all things technology and marketing, with an acute business sense that would make an immediate impact in any organization.
His initiatives with operational technology, mobile event sites, and web design helped propel the company's image in a very short period. A team player who is quick on his feet and quick to lend a hand to anyone about anything.
His attention to detail and respect and knowledge of the process is stellar. I have total faith in Shawn's ability to manage digital projects with hard deadlines and never miss.
A motivated, ambitious, and dedicated team player who learns new and difficult information rapidly with an uncompromised attention to detail. Always going above and beyond to improve the organization.
About
MBA · MarketingI’ve been building on the web since I was a teenager, and I never really stopped. Two decades on, the job is the one I started with: build an audience, then build the software that serves it.
Versatility is the throughline: I’d ship the campaign, build the event app, and fix the server in the same week. Today that looks like two SaaS platforms run by a fleet of Claude Code agents. Before it, a content portfolio scaled past $1M and a health-data startup carried through a $20.5M Series C.
As a teenager. Built GeoCities fan pages for Dragon Ball Z and Gundam Wing that pulled hundreds of thousands of visits.
App Store, day one. Shipped a batch of apps the week it opened. One called “Hire Me” reached #1 in the Business category.
Growth
- Technical & content SEO
- Paid media (Google, Meta, LinkedIn)
- Lifecycle & email
- Digital PR
- Affiliate & partnerships
Build
- Full-stack web (Next.js)
- Claude Code agent systems
- Analytics engineering (Python)
- Conversion & UX
Brand
- Visual & web design
- Messaging & copy
- Video & social
- Investor & sales decks
Tools I reach for
platforms & stackA working list of the platforms and stack I use day to day. I pick up new ones fast when the job needs it.
- Google Ads
- Meta Ads
- LinkedIn Ads
- HubSpot
- Mailchimp
- Beehiiv
- Resend
- Ahrefs
- Screaming Frog
- Surfer SEO
- Search Console
- Google Analytics
- Core Web Vitals
- Next.js
- Vercel
- Cloudflare
- Python
- WordPress
- LEMP stack
- Claude Code
- ComfyUI
- Diffusion models
- ScreenFlow
- Final Cut Pro
- Stripe
- Amazon KDP
- Tremendous
- Amazon Associates
- Impact
- Rakuten
- ShareASale
- CJ
- Skimlinks
Off the clock
A marketer and builder the rest of the time, too. What I'm into when I'm not shipping.
Dad of two
The most important job
Bills & Sabres
Buffalo sports, for life
Marathon
Training for a race this fall
Let’s build something.
If you’re hiring for marketing or growth, or want a builder who can run the whole funnel and the software behind it, I’d love to talk.